ROTANA FM | FoldedUp

ROTANA FM

The Saudi Radio market has been witnessing a monopoly status quo for the past 15 years lead by only 2 radio stations. Radio listeners in Saudi were eager for new radio stations that would add value and diversification to the radio scene and which on the other hand also offer new opportunities for advertisers. In 2010 Rotana FM gained its license to launch an FM station in Saudi Arabia and at the end of 2010 Rotana FM KSA was launched. Saudi Demographics Population is around 28 million Read more
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Profile

General Overview
The Saudi Radio market has been witnessing a monopoly status quo for the past 15 years lead by only 2 radio stations.
Radio listeners in Saudi were eager for new radio stations that would add value and diversification to the radio scene and which on the other hand also offer new opportunities for advertisers.
In 2010 Rotana FM gained its license to launch an FM station in Saudi Arabia and at the end of 2010
Rotana FM KSA was launched.

Saudi Demographics

  • Population is around 28 million
  • 21 million plus are Saudis
  • Total population consists of 77% Saudis, 13% Arabs, and 10% Africans & Asians
  • Female 47% Male 53%
  • Age group 0-14 = 38%, 15+ = 62% of total population

General Radio Consumption Habits
Consumption Habits

  • An average of 82% of the Saudi population listen to the FM Radio
  • 54% listen to FM Radio on daily basis
  • People tend to listen to the Radio more in the car , then at home, and finally at work
  • Morning hours (6am –9am) are considered the most popular followed by the evening session (7pm –10pm)
  • More listening hours are spent on Weekdays vs. Weekends
  • Local news, current affairs and khaleeji songs score high penetration among locals
  • Arab news and Arabic music scored high penetration among Arabs

Rotana FM History

Rotana, being a pioneer in the entertainment and music industry lead Rotana FM to become one of the leading players in the Lebanese, Egyptian, Syrian and Jordanian radio markets.
The experience gained from previous setups allowed Rotana FM to enter the Saudi market with a successful structure to built on and establish its 5thradio station to reach a wider audience who appreciates good music and consistent interactive programs.

Rotana FM KSA
Rotana FM is a Khaliji radio station with a twist of Arabic (Lebanese & Egyptian) music.
It is primarily catering to the Saudi audience, especially the young population, and Arab expats.
Rotana FM provides exclusive music, interactive shows, and contests that targets different segments of the Saudi population in terms of demographics and psychographics.


Rotana FM KSA competitive edge

  • Rotana’sBrand Equity
  • Rotana’sexpertise in the world of music and entertainment
  • Leading markets like (Lebanon, Jordan, Syria, Egypt)
  • Rotana’sextensive library
  • Rotana’ssongs exclusivity
  • Popular and experienced hosts