CARREFOUR | FoldedUp

CARREFOUR

Advantages of Point of Purchase Advertising Allows brands to communicate to consumers at the point of purchase through experiential and interactive advertisements. Reaches a wide audience while they are receptive and open to experience new products and embrace new ideas. Is the place where most important decisions are made which provides the highest return on investment of all OOH advertising (influences consumer decision). Is a key component of all large advertising campaigns and compliments traditional outdoor and television by ensuring recall at the most stage Targets the RIGHT consumers at the RIGHT time in the RIGHT place! Why Carrefour Saudi Arabia? Nationwide network throughout the Kingdom (one of only two major chains that have a national reach). Branches distributed in Riyadh: Granada, Salam, Khurais, Le Mall, & Flamingo Malls Khobar: RashedMall Jeddah: Stars Avenue & Sulamania Madina: Rashid Mall Dammam: Al Shatea Demographics of shoppers is mainly A and B+ class (including locals, expat Arabs and Western Expats). High footfall with large number of customers ≈ 1,000,000 visitors per month ≈ 12,000,000 visitors per year ≈ 900,000 + receipts are printed per month Cashier Dressing (Signature Panels & Next Customer Sticks) International research shows that cashier branding is an impactful tool where visibility is guaranteed. It also ensures a long linger time which allows your message to be well understood by your customers. A unique network of two high profile advertising opportunities at all cash counters in all the Carrefour branches in Saudi Arabia. This network consist of: Signature Panels’ sticker that is located directly in front of the shopper at the cash counters for maximum visibility. Signature Panels sizes vary from one branch to the other -average size: 38cm (h) x 55cm(w). Next Customer Sticks at every single cash counters covering all branches, which is ideal for unique creative ideas, beyond the standard “Next Customer”. The size is standard: 30cm (w) x 8cm (h). This network is sold exclusively to one client. Accordingly, one client will be dominating 10 branches having 286 Signature Panels and Next Customer Sticks. Trolley Advertising Carrefours are located in very busy and popular malls; therefore, the trolleys are a unique way to capture BOTH Carrefours’ large shopper base and mall visitors. This network includes: Front display frames on ALL trolleys of 29cm (w) x 22cm (h) double sided boards -visible area: 27cm (w) x 19cm (h). Exclusive large-format side branding on 50% of all trolleys (nearly 4,000) visible area: 61cm (w) x 33 cm (h) This network will be sold exclusively to one client. Hence, your message will be dominating 10 branches with an estimated 8,000 trolleys. Category Banners International research shows that shelves screen branding is an impactful tool where visibility is guaranteed. It also ensures a long linger time which allows your message to be well understood by your customers. A unique network of two high profile advertising opportunities at all shelves in all the Carrefour branches in Saudi Arabia. Category Banners located at every shelf at eye level to guide the shoppers to your product. The size is standard: 20cm (w) x 100cm (h). Read more
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Advantages of Point of Purchase Advertising

  • Allows brands to communicate to consumers at the point of purchase through experiential and interactive advertisements.
  • Reaches a wide audience while they are receptive and open to experience new products and embrace new ideas.
  • Is the place where most important decisions are made which provides the highest return on investment of all OOH advertising (influences consumer decision).
  • Is a key component of all large advertising campaigns and compliments traditional outdoor and television by ensuring recall at the most stage
  • Targets the RIGHT consumers at the RIGHT time in the RIGHT place!

Why Carrefour Saudi Arabia?

  • Nationwide network throughout the Kingdom (one of only two major chains that have a national reach).
  • Branches distributed in
  • Riyadh: Granada, Salam, Khurais, Le Mall, & Flamingo Malls
  • Khobar: RashedMall
  • Jeddah: Stars Avenue & Sulamania
  • Madina: Rashid Mall
  • Dammam: Al Shatea
  • Demographics of shoppers is mainly A and B+ class (including locals, expat Arabs and Western Expats).
  • High footfall with large number of customers
  • ≈ 1,000,000 visitors per month
  • ≈ 12,000,000 visitors per year
  • ≈ 900,000 + receipts are printed per month

Cashier Dressing (Signature Panels & Next Customer Sticks)

  • International research shows that cashier branding is an impactful tool where visibility is guaranteed. It also ensures a long linger time which allows your message to be well understood by your customers.
  • A unique network of two high profile advertising opportunities at all cash counters in all the Carrefour branches in Saudi Arabia.
  • This network consist of:
  • Signature Panels’ sticker that is located directly in front of the shopper at the cash counters for maximum visibility. Signature Panels sizes vary from one branch to the other -average size: 38cm (h) x 55cm(w).
  • Next Customer Sticks at every single cash counters covering all branches, which is ideal for unique creative ideas, beyond the standard “Next Customer”. The size is standard: 30cm (w) x 8cm (h).
  • This network is sold exclusively to one client. Accordingly, one client will be dominating 10 branches having 286 Signature Panels and Next Customer Sticks.

Trolley Advertising

  • Carrefours are located in very busy and popular malls; therefore, the trolleys are a unique way to capture BOTH Carrefours’ large shopper base and mall visitors.

This network includes:

  • Front display frames on ALL trolleys of 29cm (w) x 22cm (h) double sided boards -visible area: 27cm (w) x 19cm (h).
  • Exclusive large-format side branding on 50% of all trolleys (nearly 4,000) visible area: 61cm (w) x 33 cm (h)
  • This network will be sold exclusively to one client. Hence, your message will be dominating 10 branches with an estimated 8,000 trolleys.

Category Banners

  • International research shows that shelves screen branding is an impactful tool where visibility is guaranteed. It also ensures a long linger time which allows your message to be well understood by your customers.
  • A unique network of two high profile advertising opportunities at all shelves in all the Carrefour branches in Saudi Arabia.
  • Category Banners located at every shelf at eye level to guide the shoppers to your product. The size is standard: 20cm (w) x 100cm (h).