PHYSIQUE TV | FoldedUp

PHYSIQUE TV

Physique TV is the region’s first television channel solely devoted to fitness, healthy living, nutrition, and action sport. Social Media Networks will be leveraged to attract loyalty and audiences. Physique TV already has over 57,000 followers on Facebook, Twitter, YouTube and Instagram. Physique TV Website will continuously promote the channel.Read more
Profile: 
Physique TV is the region’s first television channel solely devoted to fitness, healthy living, nutrition, and action sport.
  • Broadcast in High Definition 24/7,
  • Viewable in both English and Arabic.
  • Available on Arabsat, on the My-HD satellite platform and on cable platforms across the MENA region.
Physique TV represents the best of both worlds in satellite television:
  • We are not general entertainment aiming at a general audience
  • We are not a niche channel aiming a niche audience
  • We have thematic programming with a mass Appeal
Physique TV targets all adults 18+, regardless of gender
  • Programming designed to target female audience
  • Programming designed to target mixed male/female audience.
  • Programming designed to target male audience
Programming
  • Mix of acquired/ in-house productions
  • Acquired – Reality series, instructional programs, action series.
  • In House – News, lifestyle shows, MMA.
  • Schedule designed to attract wide demographic
  • Female appeal
  • Family appeal
  • Male appeal
Marketing plan
Semi-annual programming stunts
  • Pro-Social Campaigns
  • Online and social media marketing
  • Partnerships with third party events
  • Physique TV will be promoted across 45+ HD channels running on the My-HD platform. 
These channels include: 10 MBC HD Channels 6 Rotana Channels 3 Nahar Channels And over 25 other HD channels
 
Social Media Networks will be leveraged to attract loyalty and audiences. Physique TV already has over 57,000 followers on Facebook, Twitter, YouTube and Instagram.
 
Physique TV Website will continuously promote the channel.
 
Unique Marketing Environment
  • Thematic scope: well defined with universal appeal
  • Entertaining but beneficial at the same time
Partnership opportunities
On the ground: events, competitions, themed campaigns.
On the air: spot advertising, sponsorships, product placement.
Online: Social media campaigns, competitions, website advertisements Other media: Barter media for campaign support, print, radio, etc.