Profile

Introduction

Content
Hello! is the Middle East’s best-selling celebrity magazine. It is renowned around the world for its in-depth features covering the latest in high profile movie launches, weddings, divorces, births and separations. The society set ranging from movie stars to models and royalty from around the world also invite Hello! into their lavish homes to offer a rare glimpse into their lives behind the scenes.
• In addition the magazine features the region’s most high profile celebrities, dignitaries and royalty.

In every issue
At Home
We take a look inside the homes of some of the world’s most glamorous celebrities who offer a glimpse into the life they share with their family behind the scenes, offering exclusive shots of their holiday retreats, palatial homes and work environment. We capture celebrities at their most relaxed and can did.
Features
Each week we focus on the latest celebrity news from around the globe as it breaks. Find out what is happening in the world of celebrity from break-ups, to make-ups we have all the latest news to keep you up to date.
Diary
Find out about the latest launches and the top parties in the Middle East. Each week we take a look at the latest society events in the region and introduce you to the star-studded guests.
Beauty
Get the inside guide to how the stars manage to look their radiant best on the red carpet and learn
the tricks from high profile make-up artists.
Style
Keep up to date with the latest trends straight from the catwalk. We reveal the latest looks from around the globe with everything you need to know about perfecting the glamorous Hollywood style. Each week we feature the latest handbags, accessories, trends and style tips from those in the know.
Cooking
Indulge in the latest recipes by some of the world’s best-known chefs.
Target market
Hello! is read by the mixture of nationalities residing in the Gulf. A typical reader is 26-40, affluent and well-educated, purchases the magazine frequently and is heavily involved in the issue, returning to it multiple times. There is also a high rate of readership reflected by the high pass on rate – 50 percent of readers will pass on to at least four others.
Advertising benefits

• Hello! distinguishes itself by targeting an up-market audience
• Promote your message in the right environment alongside the best coverage from the world of glamour
• Achieve maximum visibility among a multinational audience in an internationally renowned publication

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