GULF BUSINESS | FoldedUp

GULF BUSINESS

Gulf Business is the only regional business publication with a global outlook. It is a fully-integrated print and online offering pushing the boundaries of what is possible in terms of editorial and brand monetisation. It produces punchy, thought-provoking, balanced, transparent and highly credible content. Serious topics are delivered in sophisticated, fun and engaging formats. This means gravitas but with modernity and technology hardwired into the multi-platform offering. Read more
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:Profile

 

Gulf Business is the only regional business publication with a global outlook. It is a fully-integrated print and online offering pushing the boundaries of what is possible in terms of editorial and brand monetisation.

It produces punchy, thought-provoking, balanced, transparent and highly credible content. Serious topics are delivered in sophisticated, fun and engaging formats. This means gravitas but with modernity and technology hardwired into the multi-platform offering. We are serving regional business leaders, who always have a futurist eye on what’s coming next for the Middle East.

This inclusive approach means almost no voice goes unheard. Gulf Business is the 21st century publication of record for those wanting the inside track on trade and commerce within the region, and the Gulf Cooperation Council’s economic prominence in the world.

Through a diverse portfolio of interactive editorial tools, the title enables its readers to enhance their professional development and maximise profits for their businesses. Knowledge transfer via high profile interviews with industry game-changers and contributed articles from key players in the world of commerce help to elevate debate to another level.

Gulf Business is the must-read publication no business leader can afford to miss; a perfectly crafted mix of intelligence and innovation. A place where the frequent feature article readers expect sits comfortably alongside the unexpected gem. Where tradition meets modernity.

Editorial pillars

News: Exclusive scoops and breaking news while others sleep.

Comment: Unique views on business issues and personalities.

Analysis: Complex topics deconstructed with deep-dive insight.

Profiles: The inside track on brilliant individuals and companies.

Events: Bringing together the Gulf Business community.

Intelligence: Data and evidence on the latest market trends.

Readership profile

  •  Wide demographic ranging from 30 to 65 years of age.
  • Regional Arab players with an internationalist mindset.
  • Upper echelons of management and wealthy entrepreneurs.
  • Expats doing business in the GCC.
  • Aspirational leaders.
  • Cash-rich and time-poor.
  • Enjoys luxury brands.
  • Individuals driven by creativity, productivity, efficiency and a will to do things better and brighter than those that went before.