MY MALL | FoldedUp


Saudi Arabia and the Gulf , have the biggest Mall concentration in the world: We are specialized in markets and luxurious commercial centres. It has Free-of-charge distribution in 4 and 5 star hotels in 90 hotels in Dubai as well as in all entertainment centres in Saudi Arabia, with specific quantity for selling in chosen outlets in Saudi Arabia as a presence and giving the biggest opportunity to view the magazine. It focus on Saudi Arabia firstly and the Gulf secondly. My Mall has access is to the elite (A one) of businesswomen, businessmen, the private aviation, chambers of commerce, Al-Shoura Council, private clubs and hospitals. And an internet website accompanying the magazine, but different in its weekly renewal. It provides the interaction service with the public Read more

Saudi Arabia and the Gulf , have the biggest Mall concentration in the world:

  • According to the figures of the Ministry of Commerce in Jeddah city, the number of these centres in the city exceeds 300 commercial centres with sizes ranging between small, medium and large. All the centres work with the support of the movement of “Umra” and tourists.
  • Likewise, Al-Riyadh city has a similar number of centres but with smaller centres than Jeddah city at an average of 20%, and thus making Saudi Arabia the centre of the biggest number of commercial centres in the world.
  • This situation applies on Dubai city as well.
  • According to the tourist and marketing establishment of the Dubai Government, there are 57 shopping malls in the city considered to be very luxurious differently from “ Mall of Arabia” which will be the biggest in the world constructed on an area of 929 thousand square meters and which is expected to be launched in 2013 as it was announced.
  • Due to the close ties between the three Gulf cities: Dubai, Riyadh and Jeddah, and as far as the trade activities, tourist movements and commercial centres are concerned, “My Mall” magazine has become a guide for elite readers who follow up all what these centres contain, marketing and entertainment activities.

the position of markets and retail commerce

  • According to a study by the Middle East council for shopping centres, the expected growth in retail commerce for 2011 will reach 16.5% even though lower from 18.5% of 2009.
  • This is a sign of a big forthcoming prosperity which will be witnessed in the markets of the big area, motivated by a population growth considered to be the highest in the world. For example, the population of Al-Riyadh city according to the statistics of 2010 reached approximately 6 million
    citizens and residents and the same number applies to Jeddah city with a higher number of non-Saudi citizens, but with wages higher than in Al-Riyadh city.
  • In the total, the population of Saudi Arabia has reached 30 million, a fact that justifies this huge number of trade centres and the same justified as well the need for a specialized magazine in Arabic language.

tourism activities

  • The average of in-between tourist activities in the Arab Gulf region has risen.
  • The signs of this could be seen in the increase of the number of hosts in Dubai hotels of the citizens of the member countries of the Gulf Cooperation Council at 10% in 2009 while the number of the same hosts increased 20% during the first two months of the current year in comparison with the same period of last year.
  • The percentage of Gulf hosts, especially the Saudis has reached 50% in Dubai hotels, and their spending reached 40% exceeding their counterparts in other countries (Al-Itihad 21-2-2010)
  • On the other hand, the number of Gulf tourists to Saudi Arabia has risen at the same rate whether in Al-Umra season or summer holidays, the increase was approximately 19% last year in comparison with the year 2009. And with what is happening in some famous tourist countries such as Syria, Lebanon and even Bahrain, the expectations indicate that Gulf tourism to and from Saudi Arabia will increase more than 25%.
  • What indicates to this is the increase in the number of flights from the cities of the United Arab Emirates (Abu Dhabi, Dubai, Al-Shareja and Ras Al-Khaima) to the main Saudi cites (Jeddah, Al-Riyadh and Al-dammam).
  • The Emirate Airlines has increased its weekly flights to 129, including two flights to Jeddah by the giant Airbus commercial planes A380 with a capacity for 550 passengers.
  • Sami Al- Hakir, the vice-executive president of Abdul Muhsen Al-Hakir Group said that the days of Eid Al-Adha which coincided with the Dubai marketing festival registered an increase in the number of Saudi visitors to Dubai. What helped the increase was that hotel prices and services which registered a record decrease becoming acceptable and normal.
  • Al-Hakir also clarified that the three last months registered an improvement in the functioning and sales of the tourist units possessed by Al-Hakir in Dubai compared to the performance of the beginning of the year and since the financial crisis took place.
  • Meanwhile, the Saudi summer resorts in the south and Jeddah witnessed an increase in the number of Gulf visitors, notably the families coming from the United Arab Emirates, during the mid-term holiday period.

the position of the advertising market

  • 'The expectations of advertising spending indicated according to Joseph Ghassoub president of the International Association of advertisement an increase of 10% during 2010 despite the retreat of 27% of the advertising spending bulk in the United Arab Emirates during 2009, according to the
  • Arab Centre for Research and Consultancy studies (Park). But the report launched by the Dubai Press Club in February 2010 “a view to Arab Information” expected an annual growth with the start of economic recovery of 11% this year, allowing the growth of advertising market to reach 4.4 billion Dirham (1.2 billion dollar) in 2013.

the number of free-of-charge distributed magazines (with specific sales from chosen outlets)

  • The overall number of free-of-charge magazines in Saudi Arabia and the Gulf is estimated at fifty quarterly, monthly and weekly publications most of which are published in English, especially in Dubai, Abu Dhabi and Kuwait, while Arabic language publications specialized in commercial, marketing and entertainment activities in the Saudi and Gulf markets in general is almost none.
  • Thereupon, “My Mall” magazine is considered the first in this field. Despite the policy of free-of-charge distribution adopted by the magazine through elite lists, it is found in chosen selling outlets in Jeddah, Riyadh and the Eastern Region at a price of 5 Ryals.