DAZZLE

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DAZZLE

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Through strategy, Ingenuity, And Experience We Create Inspiring Educational And Entertaining Experiences That Communicate Your Brand’s Message

Dazzle has been established since May 2006 and has been consistently confirmed by media studies as a pioneer in the Saudi market, and an efficient medium in KSA media planning.
Stimulated by a successful journalistic dynamic based on a wide range of editorial content, Dazzle has become one of the most popular general-interest women’s monthly magazines in the region.
Dazzle is constantly rated amongst the Top 10 English lifestyle magazines in KSA by IPSOS, and reader’s testimonials vouch for our credibility, friendliness, and relevance of content to the modern Saudi woman and expatriate in KSA alike.
Hence our Slogan: Life, Style, and Lifestyle.

Dazzle’s editorial vision is to employ the 3E Strategy:

Editorial Calendar (2011)

Dazzle’s distribution strategy is divided into the following categories:

Some of Dazzle’s distribution partners in Jeddah include:

Sheraton hotel & Resort and Park Hyatt hotel ( Dazzle in all rooms, spa, villas, lobby, and waiting areas).
Retail stores: iZone, jungle Blue, Femi9, Aseelah Interiors, and Rabya Landscape & Construction ( Dazzle stands and magazine copies in all branches-free copies for all customers).
GYMS and Spas: Z Club (Dazzle stands), Park Hyatt Spa ( Dazzle copies).
Coffee shops include: Teayana & Coffee Bean ( Dazzle stands ), Starbucks and popluar coffee shops / restaurants ( Dazzle copies).

Target Audience & Readers Profile