MBC FM | FoldedUp

MBC FM

In the Arab World, MBC FM is radio. It defines the genre and sets the standards for all its competitors. Originally launched in 1994, MBC FM was the first private radio station in Saudi Arabia. It quickly became the market leader in the Kingdom and continues to provide a rich mix of Khaleeji gulf music, poetry and entertainment. By far the largest Pan Arab FM station, covering KSA, Kuwait, Bahrain, Oman, Qatar and Jordan, MBC FM has become the landmark of music formats with a variety of music and contests.  As of 2005, MBC FM has become a pure Khaleeji songs radio station (Gulf music), presenting a wide range of new programs that fulfill our listeners' requests and demands from the latest Kahleeji songs hits and releasesRead more
Profile: 
  • Aspirational and relevant it is part of the audience’s everyday life and is firmly embedded in the cultural fabric of the region.
  • It’s the soundtrack of the Khaleejies.
  • In the Arab World, MBC FM is radio. It defines the genre and sets the standards for all its competitors.
  • With its broad and positive perspective, it bridges the generations across The Gulf.
  • Originally launched in 1994, MBC FM was the first private radio station in Saudi Arabia. It quickly became the market leader in the Kingdom and continues to provide a rich mix of Khaleeji gulf music, poetry and entertainment.
  • By far the largest Pan Arab FM station, covering KSA, Kuwait, Bahrain, Oman, Qatar and Jordan, MBC FM has become the landmark of music formats with a variety of music and contests.
  • As of 2005, MBC FM has become a pure Khaleeji songs radio station (Gulf music), presenting a wide range of new programs that fulfill our listeners' requests and demands from the latest Kahleeji songs hits and releases.

 

Proposition

  • Home to the spirit of the Gulf.

Personality

  • Aspirational, pan-Arab, Khaleeji, edgy, positive, hopeful, relevant.

Values

  • Excellence, variety, quality, broad perspectives, informality, cultural sensitivity.

Big Facts

  • MBC FM reaches 66.5% of Saudis, a record unmatched by any other station in the world.
  • The station enjoys very strong brand equity and solid ratings across the day.
  • Category creator and market leader, MBC FM is a station of firsts in Saudi Arabia.