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TERHAL MAGAZINE | FoldedUp

TERHAL MAGAZINE

Terhal ventured through totally virgin terrain in Saudi cultural journalism, carrying to the unexpecting readers articles and images of captivating landscapes, popular markets, festivals and adventurous trips of daring youthTerhal is the Saudi commission for Tourism and Antiquities Magazine, and is designed and handled editorially by Al Mohtaraf Al Saudi, Terhal magazine offers its readers the best of Saudi Arabian domestic tourism and leisure prospects through exceptional reporting, and insightful cultural reads.Read more
Profile: 

Terhal is a true travel and tourism pioneer
  • Terhal ventured through totally virgin terrain in Saudi cultural journalism, carrying to the unexpecting readers articles and images of captivating landscapes, popular markets, festivals and adventurous trips of daring youth
  • Terhal is the Saudi commission for Tourism and Antiquities Magazine, and is designed and handled editorially by Al Mohtaraf Al Saudi, Terhal magazine offers its readers the best of Saudi Arabian domestic tourism and leisure prospects through exceptional reporting, and insightful cultural reads.
  • Reflecting on Saudi Arabia’s dynamic heritage and present day social values, Terhal Magazine balances its content to give a holistic view on the “then & now” of our society in an artistic yet energetic manner.

Magazine sections

The magazine is divided into multiple sections that are reflected in the sense of traditional “Doors of Terhal” each door is unique in its own way, being a graphic representation of one door typical of a region, and in turn providing access to a different perspective about the kingdom; 

Target audience

Terhal reaches Saudi families, embracing the passion of internal tourism, without alienating the more traditional and
conservative readership.

Circulation

 The magazine has a circulation of  50,000 per issue in Saudi Arabia.

Content

  •  The magazine boosts innovative features  and interviews with access to unique  creative material and exclusive pictures.
  • It is an internal tourism initiative, and a spokes tool for this growing sector.
  • Being a pioneer, Terhal sets criteria for hotels and furnished appartments

Around 3 million families are expected to tour the Kingdom during the coming 2 months -  June and July . Of those 2 million will fly Nas airline, where Tirhal is the only available publication. Tirhal will also be available in airports stands, hotel rooms, cafes and restaurants to make the most widely read tourism magazine in the Kingdom today.Tirhal magazine is the publication of the Saudi Commission for Tourism and Antiquities – Arabic Edition .
 
On monthly basis:

  • 8,000 copies of the magazine are distributed on board NASAIR.
  • 9,000 copies are distributed in the rooms of more than  72 hotels all over the kingdom.
  • 9,500 copies are distributed in Government departments and ministries, embassies and shopping malls, restaurants and cafés.
    • 14,000 copies  for our mailing list and subscribers.
    • 2,000 copies are distributed in king khaled airport and bookstores in airports  
  • Total circulation: 50,000 copies.