Profile

Unrivaled, State of the Art Resource

• The FIRST and ONLY channel to be 100% broadcast in Full, Native HD in the MENA region
• 13 dedicated MENA bureau plus 9 Sky International bureau, all hard-wired into the studio/ play-out facilities in Abu Dhabi
• The FIRST news channel to broadcast 24 hours live
• The FIRST news channel to be developed around online & mobile applications rather than just linear TV
• An UNIQUE content management system that delivers breaking news within seconds to all platforms
• A Fresh, Vibrant style and approach
• Starting with the set design and carrying through to the on-air brand identity
• The ONLY news channel to focus on breaking news 24/7
• No programmes or documentaries
• No pre-recorded loops (even during night time)
• Hand-picked, consumer-researched presenters
• Mix of well-known and up-and-coming
• Mix of nationalities, backgrounds and styles

• We will be distributed on Nilesat 201 (transponder 14), ArabSat Badr4 (transponder 15), du IPTV, e-Life and OSN in SD and HD
• Reaching 67 million households across the MENA region
• Targeting a younger/ younger mind-set consumer

More Impactful Spot Advertising

• Clock hour limited to 8’ of advertising and sponsored promos per clock hour
• Significantly less than competitors who can run an average of 12’ per clock hour
• Editorial promos designed to maximise continuity of audience during ad breaks
• Both aspects designed to minimise viewer drop-out during ad breaks and maximise commercial ratings

Sponsored Segments, Not Programmes

• Throughout the day and during each clock hour we will have various segments – Business, Weather, Sport, Finance, Technology, Entertainment
• These segments will not be fixed in the schedule like programmes
• Each segment can carry sponsorship (3” lead in bumper plus 5” end bumper)

Special Sponsorship Opportunities

• A limited number of special sponsorship opportunities exist outside of segment sponsorship
• These include: the ticker, vignettes, HD side-panel and others to be announced
• Each is priced separately depending upon execution

Online and Mobile Opportunities

• Banners, MPUs, screen-wraps and pre-roll will be available of the website
• Banners also available of mobile phone apps
• Extended banners, pop-ups and links will be available on tablets
• Sold separately or as a package with linear TV [Will be available shortly after launch]