SKY NEWS | FoldedUp

SKY NEWS

Unrivaled, State of the Art Resource The FIRST and ONLY channel to be 100% broadcast in Full, Native HD in the MENA region 13 dedicated MENA bureau plus 9 Sky International bureau, all hard-wired into the studio/ play-out facilities in Abu Dhabi The FIRST news channel to broadcast 24 hours live The FIRST news channel to be developed around online & mobile applications rather than just linear TV An UNIQUE content management system that delivers breaking news within seconds to all platforms We will be distributed on Nilesat 201 (transponder 14), ArabSat Badr4 (transponder 15), du IPTV, e-Life and OSN in SD and HD Reaching 67 million households across the MENA region Targeting a younger/ younger mind-set consumer Read more
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Profile

Unrivaled, State of the Art Resource

  • The FIRST and ONLY channel to be 100% broadcast in Full, Native HD in the MENA region
  • 13 dedicated MENA bureau plus 9 Sky International bureau, all hard-wired into the studio/ play-out facilities in Abu Dhabi
  • The FIRST news channel to broadcast 24 hours live
  • The FIRST news channel to be developed around online & mobile applications rather than just linear TV
  • An UNIQUE content management system that delivers breaking news within seconds to all platforms
  • A Fresh, Vibrant style and approach
  • Starting with the set design and carrying through to the on-air brand identity
  • The ONLY news channel to focus on breaking news 24/7
  • No programmes or documentaries
  • No pre-recorded loops (even during night time)
  • Hand-picked, consumer-researched presenters
  • Mix of well-known and up-and-coming
  • Mix of nationalities, backgrounds and styles
  • We will be distributed on Nilesat 201 (transponder 14), ArabSat Badr4 (transponder 15), du IPTV, e-Life and OSN in SD and HD
  • Reaching 67 million households across the MENA region
  • Targeting a younger/ younger mind-set consumer

More Impactful Spot Advertising

  • Clock hour limited to 8’ of advertising and sponsored promos per clock hour
  • Significantly less than competitors who can run an average of 12’ per clock hour
  • Editorial promos designed to maximise continuity of audience during ad breaks
  • Both aspects designed to minimise viewer drop-out during ad breaks and maximise commercial ratings

Sponsored Segments, Not Programmes

  • Throughout the day and during each clock hour we will have various segments – Business, Weather, Sport, Finance, Technology, Entertainment
  • These segments will not be fixed in the schedule like programmes
  • Each segment can carry sponsorship (3” lead in bumper plus 5” end bumper)

Special Sponsorship Opportunities

  • A limited number of special sponsorship opportunities exist outside of segment sponsorship
  • These include: the ticker, vignettes, HD side-panel and others to be announced
  • Each is priced separately depending upon execution

Online and Mobile Opportunities

  • Banners, MPUs, screen-wraps and pre-roll will be available of the website
  • Banners also available of mobile phone apps
  • Extended banners, pop-ups and links will be available on tablets
  • Sold separately or as a package with linear TV [Will be available shortly after launch]