SKY NEWS
Profile:
Profile
Unrivaled, State of the Art Resource
- The FIRST and ONLY channel to be 100% broadcast in Full, Native HD in the MENA region
- 13 dedicated MENA bureau plus 9 Sky International bureau, all hard-wired into the studio/ play-out facilities in Abu Dhabi
- The FIRST news channel to broadcast 24 hours live
- The FIRST news channel to be developed around online & mobile applications rather than just linear TV
- An UNIQUE content management system that delivers breaking news within seconds to all platforms
- A Fresh, Vibrant style and approach
- Starting with the set design and carrying through to the on-air brand identity
- The ONLY news channel to focus on breaking news 24/7
- No programmes or documentaries
- No pre-recorded loops (even during night time)
- Hand-picked, consumer-researched presenters
- Mix of well-known and up-and-coming
- Mix of nationalities, backgrounds and styles
- We will be distributed on Nilesat 201 (transponder 14), ArabSat Badr4 (transponder 15), du IPTV, e-Life and OSN in SD and HD
- Reaching 67 million households across the MENA region
- Targeting a younger/ younger mind-set consumer
More Impactful Spot Advertising
- Clock hour limited to 8’ of advertising and sponsored promos per clock hour
- Significantly less than competitors who can run an average of 12’ per clock hour
- Editorial promos designed to maximise continuity of audience during ad breaks
- Both aspects designed to minimise viewer drop-out during ad breaks and maximise commercial ratings
Sponsored Segments, Not Programmes
- Throughout the day and during each clock hour we will have various segments – Business, Weather, Sport, Finance, Technology, Entertainment
- These segments will not be fixed in the schedule like programmes
- Each segment can carry sponsorship (3” lead in bumper plus 5” end bumper)
Special Sponsorship Opportunities
- A limited number of special sponsorship opportunities exist outside of segment sponsorship
- These include: the ticker, vignettes, HD side-panel and others to be announced
- Each is priced separately depending upon execution
Online and Mobile Opportunities
- Banners, MPUs, screen-wraps and pre-roll will be available of the website
- Banners also available of mobile phone apps
- Extended banners, pop-ups and links will be available on tablets
- Sold separately or as a package with linear TV [Will be available shortly after launch]
- Printer-friendly version
- Log in to post comments
- Send by email