“Being at the point of purchase” is a known phenomena.
Foldedup is the most updated media information website that enables marketing professionals, media planners & buyers to make quality decision to achieve this.
The advertising world of Saudi Arabia and the Pan Arab region has an ever growing complex media scene that confronts many professionals who are always faced with an uphill task of collating updated media information to reach the right target audience at the right time… This task is now minimized!
With over 6.4 Billion Dollars media spending in 2009 by 385 creative agencies and 271 media buying houses of which around 45% of the total media investments were made by direct clients (source IPSOS-STAT), represents a complicated scene that needs instant updates on media information to handle the multifarious tasks of the media buyers and seller on day to day basis.
FoldedUp.com aim at simplifying most of the basic tasks that planners & buyers do. It will provide a platform for sharing media information. The scope & idea behind FoldedUp.com is to provide a simplified platform to media suppliers to update & share media information instantly and effectively. It will reduce problems faced by most media planners, buyers and creative agency staff while working on campaigns for their clients.
And almost all of the information posted on FoldedUp.com has been quickly indexed and currently available for people online searching for media information. Today more than 60% of FoldedUp.com traffic is from search engines and the rest are mostly returning visitors.
Another aspect of the spectrum that FoldedUp.com has tried to fold is that all suppliers keep chasing every single planner and account manager in town for a share in their medium, but they fail to update or provide instant response during the planning process. In such events most of the top or well known mediums get higher chances of recall by advertising planners while other potential mediums keep getting lost in the midst of a rush job requirements.
Foldedup.com simplifies access to media information based on research and understanding of the business. It provided all necessary information about a particular medium in one place. Thanks to its extensive classification of categories that makes profiling and searching by regions very easy. It has all types of media available in the region. It provides an opportunity for media sellers to effectively communicate and provide up-to-date information about their mediums, which will remain accessible and searchable at all the time.
- FoldedUp provides:
- Constantly updated database of all mediums in Saudi Arabia / Pan Arab.
- Provide a platform for media sellers and buyers to share communication opportunities instantly and effectively.
- To simplify the life of marketers and planners on their media plan selection
- Provide an edge for all mediums to get a fair share that is sometimes lost due to lack of information.
- Increase understanding of advertising rates and policies.
- Reduce email inbox size of planners and buyers by channeling all information from the web.
- Reduce errors and problems.